01 About
Having built and successfully sold a number of creatively based businesses, Gregg is a rare combination of both creative and strategic capabilities. As an entrepreneur and commercially-minded leader, he provides creative Boards and business owners an invaluable advisory service, mentorship and measured guidance.
He is a mentor to creative business leaders - applying his extensive experience in building, raising funds and selling creative businesses.
Gregg successfully sold his own creative/brand strategy company, gscs (Gregg Sedgwick Creative Strategy) to WPP and formed gsFitch in 2010. Here, he worked alongside Rodney Fitch to create one of the most profitable studios within the WPP Design & Branding network.
In 2017, Gregg raised significant private equity funding for his cultural retail group - divesting his shares in a management buyout in 2020.
Today, Gregg leverages his experience to advise, mentor and guide creatively based companies, on growth, re-structure, business focus and exit strategy.
02 Experience
03 Services
Mentoring / Advisor / Non-executive Director
Gregg works with leadership teams within creatively based organistions to provide guidance and advisory services which lead to growth, new opportunities and eventual exit.
Investor in creative people & products
Raising funds for growth can be challenging - particularly in businesses in which people are the primary asset. Gregg has successfully raised capital for creative businesses as well as investing his own funds in people and products which show potential for growth.
Recruitment - Creative leaders
Often, in creatively based businesses, people represent our most important investment. Gregg assists in identifying, recruiting and retaining strong leaders - helping to build resilient, success driven teams in order to deliver growth.
Building for exit
Creative businesses are notoriously difficult to exit. Investors are nervous about the business leadership 'walking out the door' and clients following with them. Gregg advises on the development of team structure, hierarchies and retention of senior management.
Brand Development
When projects demand a senior lead, Gregg brings creative intuition, strong strategic skills and experience to the brand development process. He leads strategists, designers and visualisers to create compelling brand propositions. Presented to board level clients with conviction and care, Gregg has led major brand development projects for global clients.
Creative Management
Gregg has an ability to distil complex issues into a creative ‘big idea’. He can define the ‘purpose’ of a brand and construct words and images to support a ‘promise’. Good with people and especially cognisant of the ‘team’ dynamic – Gregg brings a unifying effect to create outstanding results. Conscious of commercial considerations, Gregg also understands the need to provide value whilst making a profit.